Wednesday, November 23, 2011

How to Market Yourself As a Virtual Assistant


!±8± How to Market Yourself As a Virtual Assistant

Outsourcing is the "in" business today. Since the Internet has become the newest marketplace, it has become a good place for entrepreneurs as well. Many clients are now looking for online virtual assistants who can provide assistance in terms of professional administration, technical assistance, and creative or social input.

These virtual office assistants or VA usually work from a home office. They offer many options so their clients' needs are satisfied. Most of them operate with small businesses while others work independently at home. There are also those who work in consultancies and brokers. The profession is now being considered as a stable source of income. While the job is in contractual basis, there are also those that are in longer lasting cooperation between a client and VA.

The profession is known to have grown in unified economies. It has stayed in demand since businesses online have grown in number as more people turn to the Internet for information and resources. This is the reason why many people are interested to get into this profession or business. For starters, most clients look for those who have at least five years of experience in any administrative position such as office manager or supervisor, executive assistant, legal assistant, secretary, legal secretary, paralegal, information technology, and so on.

Aside from the experience, it is also necessary for any virtual assistant to have any of modes of Internet communication. This may also depend on the requirements of a specific client. If you are interested to go into the outsourcing business and be a successful VA, here are some tips on how to package yourself so you can attract clients online.

• Create your own website - The more elaborate the site, the more clients will be attracted to it. This is also the best way to market any business online. You will also need to create a website optimized for search engines. This can tremendously help in your marketing strategy. Aside from this, a website also serves as your online resume. Most clients do not look for resumes once they have seen your site. This is the reason why a picture, the link to your blog, the services you can offer, and other information about you should be in your site as well.
• Blogging - This is a must for anyone who wants to work online. Blogging shows your personality, knowledge, and it helps add traffic to your website as well.
• Experience - This depends on what the client is looking for. Some clients look for at least one year experience while others hire those who have knowledge on Search Engine Optimization.
• Referral from previous clients - If you have previous work experience with other clients, you can ask for their referrals. A healthy relationship with clients is important not only to perform better but to have positive feedback and good testimonials as well. Some clients may even recommend you as virtual assistant or other positions to people they know. One fact about the outsourcing business is that while the competition is tough, there are many opportunities to explore.


How to Market Yourself As a Virtual Assistant

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